:root {
  --bg: #faf9f6;
  --ink: #17181b;
  --ink-2: #232529;
  --sub: #6b6f76;
  --line: #e7e3db;
  --accent: #ff5a36;
  --accent-ink: #ffe7de;
  --cream: #f3ede0;
  --card: #ffffff;
}

* { box-sizing: border-box; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: -apple-system, BlinkMacSystemFont, "Hiragino Sans", "Yu Gothic", sans-serif;
  line-height: 1.8;
}

h1, h2, h3, .brand, .name, .num, .btn, .eyebrow, nav a {
  font-family: "Zen Kaku Gothic New", -apple-system, BlinkMacSystemFont, "Hiragino Sans", sans-serif;
}

.wrap {
  max-width: 640px;
  margin: 0 auto;
  padding: 32px 20px 80px;
}

header.site {
  padding: 18px 20px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  max-width: 640px;
  margin: 0 auto;
}

header.site .brand {
  color: inherit;
  text-decoration: none;
  font-weight: 900;
  font-size: 16px;
  letter-spacing: 0.01em;
}

header.site nav {
  display: flex;
  gap: 4px;
}

header.site nav a {
  color: inherit;
  opacity: 0.55;
  text-decoration: none;
  font-size: 13px;
  font-weight: 700;
  padding: 6px 14px;
  border-radius: 999px;
}

header.site nav a.current {
  opacity: 1;
  background: var(--accent);
  color: #fff;
}

/* --- full-bleed dark hero band --- */
.hero-band {
  background: var(--ink);
  color: #f3ede0;
  overflow: hidden;
}

.hero-band header.site nav a {
  color: #f3ede0;
}

.hero-band .wrap { padding-top: 0; padding-bottom: 36px; }

.launch-badge {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: 11px;
  font-weight: 700;
  color: #f3ede0;
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.18);
  padding: 5px 12px;
  border-radius: 999px;
  margin-bottom: 16px;
}

.launch-badge .dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
}

h1 {
  font-size: 30px;
  font-weight: 900;
  line-height: 1.4;
  margin: 0 0 18px;
  letter-spacing: -0.01em;
}

.hero-band h1 { color: #fff; }

h2 {
  font-size: 20px;
  font-weight: 800;
  margin: 44px 0 14px;
}

p.lead {
  color: var(--sub);
  font-size: 15px;
  margin: 0 0 32px;
}

.hero-band p.lead { color: #cfc9bc; }

.card {
  display: flex;
  gap: 16px;
  align-items: center;
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 16px;
  margin-bottom: 16px;
  text-decoration: none;
  color: inherit;
  transition: transform .15s ease;
}

.card .thumb {
  width: 76px;
  height: 76px;
  border-radius: 50%;
  object-fit: cover;
  flex-shrink: 0;
  background: var(--line);
  border: 3px solid var(--accent-ink);
}

.card .tag {
  display: inline-block;
  font-size: 11px;
  color: #fff;
  background: var(--ink);
  font-weight: 700;
  padding: 3px 10px;
  border-radius: 999px;
  margin-bottom: 8px;
}

.card h3 {
  margin: 0 0 6px;
  font-size: 19px;
  font-weight: 800;
}

.card p {
  margin: 0;
  color: var(--sub);
  font-size: 14px;
}

.btn {
  display: inline-block;
  background: var(--accent);
  color: #fff;
  padding: 14px 26px;
  border-radius: 999px;
  text-decoration: none;
  font-size: 14px;
  font-weight: 800;
  box-shadow: 0 6px 16px -6px rgba(255,90,54,0.55);
}

.pr-badge {
  display: inline-block;
  font-size: 11px;
  color: var(--sub);
  border: 1px solid var(--line);
  border-radius: 6px;
  padding: 2px 8px;
  margin-bottom: 12px;
}

article.post {
  border-bottom: 1px solid var(--line);
  padding: 28px 0;
}

article.post:last-child { border-bottom: none; }

article.post h3 { margin: 0 0 10px; font-size: 19px; font-weight: 800; }

.persona-head {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 8px;
}

.persona-head .avatar {
  width: 60px;
  height: 60px;
  border-radius: 50%;
  object-fit: cover;
  background: var(--line);
  flex-shrink: 0;
  border: 3px solid var(--accent-ink);
  margin-top: -46px;
  box-shadow: 0 0 0 4px var(--bg);
}

.hero-band .persona-head .avatar { box-shadow: 0 0 0 4px var(--ink); }

.hero {
  width: calc(100% + 40px);
  margin: 0 -20px 0;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  object-position: center 20%;
  display: block;
}

.hero-duo {
  display: flex;
  gap: 2px;
  width: calc(100% + 40px);
  margin: 0 -20px 24px;
}

.hero-duo img {
  width: 50%;
  aspect-ratio: 3 / 4;
  object-fit: cover;
  object-position: center 15%;
  background: var(--line);
}

.why {
  background: var(--card);
  border: 1px solid var(--line);
  border-left: 4px solid var(--accent);
  border-radius: 4px 16px 16px 4px;
  padding: 24px;
  margin: 28px 0;
  font-size: 14px;
  color: var(--sub);
}

.why strong { color: var(--ink); }

.eyebrow {
  display: inline-block;
  font-size: 12px;
  font-weight: 800;
  color: var(--accent);
  background: var(--accent-ink);
  padding: 4px 12px;
  border-radius: 999px;
  margin-bottom: 14px;
}

.stat-row {
  display: flex;
  gap: 10px;
  margin: 20px 0 28px;
}

.stat {
  flex: 1;
  background: var(--ink);
  color: #fff;
  border-radius: 14px;
  padding: 16px 8px;
  text-align: center;
}

.stat .num {
  font-size: 21px;
  font-weight: 900;
  color: #fff;
  display: block;
}

.stat .label {
  font-size: 11px;
  color: #b9b6ae;
}

.agency {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 26px;
  margin-bottom: 20px;
}

.agency .name {
  font-size: 20px;
  font-weight: 900;
  margin: 0 0 4px;
}

.agency .sub {
  font-size: 13px;
  color: var(--sub);
  margin: 0 0 16px;
}

.agency ul {
  margin: 0 0 20px;
  padding-left: 20px;
  font-size: 14px;
}

.agency li {
  margin-bottom: 6px;
}

.agency .btn {
  display: block;
  text-align: center;
  width: 100%;
}

.section-note {
  background: var(--cream);
  border-radius: 14px;
  padding: 16px 18px;
  font-size: 13px;
  color: var(--sub);
  margin: 32px 0;
}

/* --- article list --- */
.post-list { margin: 0; padding: 0; list-style: none; }

.post-item {
  display: flex;
  gap: 14px;
  padding: 18px 0;
  border-bottom: 1px solid var(--line);
  text-decoration: none;
  color: inherit;
}

.post-item:first-child { padding-top: 4px; }

.post-item .eyecatch {
  width: 104px;
  height: 78px;
  border-radius: 10px;
  object-fit: cover;
  flex-shrink: 0;
  background: var(--cream);
}

.post-item .meta {
  font-size: 11px;
  color: var(--sub);
  display: flex;
  gap: 8px;
  align-items: center;
  margin-bottom: 4px;
}

.post-item .cat {
  background: var(--cream);
  color: var(--ink);
  font-weight: 700;
  padding: 2px 8px;
  border-radius: 999px;
}

.post-item h3 {
  margin: 0;
  font-size: 15px;
  font-weight: 800;
  line-height: 1.6;
}

/* --- article body --- */
.article-head { margin-bottom: 24px; }

.article-head .meta {
  font-size: 12px;
  color: var(--sub);
  margin-bottom: 10px;
}

.article-head h1 { font-size: 26px; margin-bottom: 12px; }

.byline {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 14px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  margin-bottom: 28px;
}

.byline img {
  width: 40px; height: 40px; border-radius: 50%;
  object-fit: cover; border: 2px solid var(--accent-ink);
}

.byline .who { font-size: 13px; font-weight: 800; }
.byline .role { font-size: 11px; color: var(--sub); }

.toc {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 20px 22px;
  margin-bottom: 32px;
}

.toc p { margin: 0 0 10px; font-weight: 800; font-size: 14px; }
.toc ol { margin: 0; padding-left: 20px; font-size: 14px; }
.toc li { margin-bottom: 6px; }
.toc a { color: var(--ink); text-decoration: none; }

.body h2 {
  font-size: 20px;
  margin: 44px 0 14px;
  padding-left: 12px;
  border-left: 5px solid var(--accent);
  line-height: 1.5;
}

.body h3 { font-size: 16px; font-weight: 800; margin: 28px 0 8px; }
.body p { font-size: 15px; margin: 0 0 18px; }
.body ul, .body ol { font-size: 15px; padding-left: 22px; }
.body li { margin-bottom: 8px; }

.quote-box {
  background: var(--cream);
  border-radius: 14px;
  padding: 18px 20px;
  font-size: 14px;
  margin: 24px 0;
}

.quote-box .q-label {
  font-size: 11px;
  font-weight: 800;
  color: var(--accent);
  display: block;
  margin-bottom: 6px;
}

/* --- comparison table --- */
.table-scroll { overflow-x: auto; margin: 24px 0; }

table.cmp {
  border-collapse: collapse;
  width: 100%;
  min-width: 520px;
  font-size: 13px;
  background: var(--card);
}

table.cmp th, table.cmp td {
  border: 1px solid var(--line);
  padding: 10px 12px;
  text-align: left;
  vertical-align: top;
}

table.cmp thead th {
  background: var(--ink);
  color: #fff;
  font-weight: 800;
  white-space: nowrap;
}

table.cmp tbody th {
  background: var(--cream);
  font-weight: 700;
  white-space: nowrap;
}

/* --- faq --- */
.faq-item {
  border-bottom: 1px solid var(--line);
  padding: 18px 0;
}

.faq-item .q { font-weight: 800; font-size: 15px; margin: 0 0 8px; }
.faq-item .a { font-size: 14px; color: var(--sub); margin: 0; }

.disclosure {
  font-size: 12px;
  color: var(--sub);
  background: var(--cream);
  border-radius: 10px;
  padding: 12px 14px;
  margin-bottom: 28px;
}

footer.site {
  border-top: 1px solid var(--line);
  color: var(--sub);
  font-size: 12px;
  padding: 36px 20px 60px;
  margin-top: 40px;
}

footer.site .inner { max-width: 640px; margin: 0 auto; }

footer.site .fnav {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 18px;
  margin-bottom: 18px;
}

footer.site a { color: var(--sub); text-decoration: none; }
footer.site a:hover { text-decoration: underline; }